My Perspectives on Burmark

Chapter 4

In Chapter 4 Burmark illustrates the importance of audience involvement during a presentation. The author encourages this involvement by stating that the presenter should “get their attention” as well as connect to the audience(Burmark,2011). In doing so, the audience becomes more involved and attentive during the presentation. Other suggestions that support Burmark’s theory are illustrated by Rana Shina. Shina suggests that should walk by the audience instead of staying in the comfort zone near the front. This allows the audience to have “attention grabbing skills”as well as alertness(Shina,n.d). Shina also suggests to engage the audience by the following:

Asking a question

State an impressive fact

Telling a story

Shina and Burmark have both have valid suggestions and key points on how to keep the audience engaged. As a teacher and a Science Department Chair I have constantly have to present to students and staff. I have used these techniques in the past in order to keep the audience engaged and interested.

Works Cited

Shina, R. (n.d.). In Presentation skills: how to keep the audience attention during a presentation. Retrieved October 2, 2011, from http://www.dot-connect.com/Presentation_skills_How_to_grab_and_keep_audience_attention_during_a_presentation.html

Review of Chapter 1

         In Chapter 1 Burmark initially reviews the do’s and don’ts of effective power point presentations. The message conveyed through this particular chapter is illustrated by using the same principles that you would in a marketing campaign. For instance, Burmark suggests that the colors used in the power point reflect the tone and the dynamics of the presentation. The use of the colors yellow and red are highly suggested because these colors are associated with how visual perception and brain interpretation are stimulated. Burmark supports this recommendation by further stating that out “of all the 16.7 million colors the human eye can see, it will go to yellow first”. These findings are in part based on several psychological factors that influence moods and brain activity. “A person surrounded by yellow feels optimistic because the brain actually releases more serotonin (feel good chemical in the brain) when around this color”

(Precision Intermedia, n.d).

         While the author presents a valid argument about the effects of colors on a presentation, I believe that colors are not the only thing that affects the power of your presentation. I believe that dynamics of a presentation also are greatly influenced by the dynamics of the speaker

Works Cited

(n.d.). In Precision Intermedia. Retrieved October 2, 2011, from http://www.precisionintermedia.com/color.html

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